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Building a resonant personal brand: A 10-step guided path for ophthalmologists

Here are 10 actionable steps to carve out a meaningful personal brand. 1. Uncover your core values Delve into the ethos and values that define you as a professional. What sets you apart in the ophthalmic arena? These will be...

The African Ophthalmology Council: Driving excellence in African eye health

Have you been wondering about how you can impact, or even just understand, the eyecare landscape in Africa from those who experience it daily? Ever wondered about which one body brings all eye health professionals in Africa together, united in...

Eye testing at home – developing an app for measuring vision

COVID-19 has made home vision monitoring a necessity. Stephanie Campbell shares how her idea for a vision testing app that would engage patients became a reality. Months before COVID-19 first began to mutate to its human host, there was a...

Networking in ophthalmology and ophthalmic imaging

Whether virtually or in real life, networking can expand our horizons. Rosalyn Painter takes a look at how it has influenced her own career. It is easy to forget the importance of networking, especially in the current climate; as imagers...

Low vision support in teenagers

As society places increasing emphasis on mental health and access to technology increases, the structure and prioritisation within low vision appointments is evolving. These changes bring new challenges and demands in terms of our clinical support, requiring us to consider...

Bridging the gap – Supporting our patients across the primary / secondary care divide

Providing the best care for patients is surely a fundamental goal for all healthcare professionals. When waiting-times are long and getting longer, clinics are full, colleagues are off with stress-related illness and patients are complaining, is it possible to still...