Glaucoma UK - formerly the International Glaucoma Association - is using this year’s Glaucoma Awareness Week (GAW) to launch a new name, visual identity and website for the charity, with the aim of reaching more people who have glaucoma, or who are at risk of glaucoma.
The new website launched on 29 June and has been completely redesigned to make it easier for people to find information and resources. It’s aimed at both people with glaucoma and the professionals working with them: ophthalmologists, opticians, pharmacists, ECLOs and others.
The charity will unveil a new logo which visually represents the three main areas of their work: awareness, support and research. The striking icon resembles both an eye and a clock, representing the condition and the importance of time with the disease - including early diagnosis, regular eye checks and regular eye drop routines.
You’ll see their new logo appearing on a new set of posters, patient booklets and leaflets on a range of topics that can be downloaded from their website or ordered by post free of charge for display in eye clinics, waiting rooms, pharmacies etc.
CEO Karen Osborn comments: “We wanted to reach more of the people who need our support and crucially, those people who are at highest risk of glaucoma sight loss. As the only UK charity specialising in glaucoma we decided, after consulting our members and professional colleagues, that ‘Glaucoma UK’ was the way to go - a name that makes it very clear what we do. The next step is to review our information, support and advice materials to make sure they’re as accessible as possible to all sections of the glaucoma community. We’re looking forward to continued and increased collaboration with health professionals across the sector to help us achieve our vision of a world where needless glaucoma sight loss is a thing of the past.”
