Contact lens manufacturer, CooperVision, was delighted by the positive response it received from eyecare professionals to its ‘Fresh Start’ initiative, launched at the 10th year of the 100% Optical trade show on 24–26th February at the London ExCel.

This year’s stand focused on the latest stage of CooperVision’s ‘Fresh Thinking’ campaign, ‘Fresh Start’, continuing an industry-wide conversation around how the contact lens patient journey can evolve to help grow the contact lens category and introduce the benefits of contact lenses to more people.

Visitors to the stand were able to glean useful learnings from their peers working day to day in practice via interactive touch screens, providing valuable hints and tips to inspire changes that might be made within their own practices, to help support and grow their contact lens business.

They also had the opportunity to cast their vote on the pinch points they find the most challenging at each stage of the contact lens patient fitting journey – pre, on-the-day, and post-fit. 42% found the on-the-day stage to be the most challenging, compared to 29% for both the pre- and post-fit stage.

CooperVision CPD sessions provided over 800 education opportunities for eye care professionals across the three days, covering a range of topics, and delegates were able to have conversations with key CooperVision representatives including Account Managers, Business Development Managers, and Professional Affairs Consultants for core portfolio, myopia management and specialty lenses.

A great source of entertainment in between learning opportunities was provided by CooperVision-branded racing car simulators, and a healthy juice bar provided some much-needed refreshment throughout the three-day event.

Speaking of the event, Christina Olner, Head of Professional Affairs, UK&I, CooperVision, said: “We launched ‘Fresh Thinking’ at 100% Optical in 2023 not knowing what the reception would be like from our customers. We are delighted that a year later the conversation we wanted to start about the patient fitting journey is growing wider and richer across the industry.

“The ideal patient journey is unique to each patient and each practice, so the more tips and experiences that are shared, the more likely other practitioners will find something that can make their day-to-day practice management around contact lens fits more successful and provide more patients with the benefits of contact lens wear.”

Keran Fordham, Regional Director, UK&I, CooperVision added: “We would like to thank 100% Optical for creating such a vibrant industry forum over the past 10 years which has been the perfect place to launch and continue our ‘Fresh Thinking’ campaign. By facilitating this conversation between eye care professionals our aim is to help practices’ contact lens fitting to be as efficient as possible, whilst always placing patients at the heart of the experience.

“Contact lenses can provide a valuable income stream to practices, and by working together we can grow the category to bring more success to eye care professionals, whilst providing patients with the freedom and confidence contact lenses bring.”

For those who were unable to attend 100% Optical, more information about the ‘Fresh Thinking’ campaign can be found online at