Contact lens manufacturer, CooperVision, will be delivering an exciting update on its ‘Fresh Thinking’ campaign at 100% Optical 2024, taking place at the London ExCel from 24th-26th February.

At its award-winning stand last year, CooperVision launched the first stage of its ‘Fresh Thinking’ campaign, which kicked off an industry-wide conversation about how the contact lens patient journey could evolve and help to grow the contact lens category, introducing the benefits of contact lenses to more people.



As part of an initial information-gathering phase, CooperVision surveyed 580 eye care professionals and 500 patients. When the findings were analysed the key insights included:

  • 84% of patients didn’t feel confident on the day of their first contact lens appointment.[1]
  • Only 14% of eye care professionals use a lifestyle questionnaire to ensure appropriate contact lenses are available for the patient on the day of their contact lens trial.[2]
  • Nearly 1 in 4 optical practice staff stated that on average, three or more appointments with an eye care professional are required to complete a soft contact lens fit.[4]
  • Nearly 7 out of 10 potential contact lens wearers would buy them online, discontinue or go elsewhere if they had to return several times to the practice during their contact lens trial.[5]

CooperVision spoke to a number of practicing eye care professionals, giving them the opportunity to share their opinions on the findings. Sara Miller, Contact Lens Divisional Lead at Boots, commented: ““Understanding the patient’s lifestyle is crucial in making sure we have a full understanding of the patient’s needs and expectations. Without understanding the problem, we cannot find a solution. We need as much information about our patients as possible so we can, as professionals, give best recommendations so that the patient can make an informed choice.”

Rebecca Donnelly, Clinical Lead Optometrist and Independent Prescriber at Lynne Fernandes Optometrists in Bristol, added: “Contact lenses are important revenue for practice. Therefore, successful streamlined fitting processes are fundamental in converting a fit to a successful contact lens wearer and reducing risk of drop out as a trialist or early on into that patient’s contact lens career. Not having lenses chosen and ready on the day of the appointment adds an additional unnecessary fit for the patient and additional expense for the business in the form of chair time.”

Fresh ideas from eye care professionals working in practice, on how to tackle the pinch points at each stage of the contact lens patient fitting journey – pre, on-the-day, and post-fit – will be shared at this year’s show via interactive touch screens. These valuable hints and tips will provide visitors with inspiration for ways that they might make changes within their own practices, to help support and grow their contact lens business.

Delegates will also have the opportunity to take part in CPD workshops and non-CPD discussion groups, covering a range of topics, and will have access on stand to CooperVision Business Development Managers, Myopia Management Specialists and Professional Affairs Consultants for core portfolio, myopia management and specialty lenses.

If visitors need a short break from learning, they will be able to enjoy a refreshing drink at the bar or a bit of fast-paced fun on one of the CooperVision branded racing car simulators.

Keran Fordham, Senior Regional Director, UK&I, CooperVision commented: “We’re extremely grateful to the eye care professionals and patients who have generously shared their fresh ideas on how the contact lens fitting journey can be improved. We are committed to helping eye care professionals deliver the best experience possible for their contact lens patients and this latest stage of our ‘Fresh Thinking’ campaign, ‘Fresh Start’, showcases real-world experiences and ideas on how to overcome any pinch points.”

“We look forward to partnering with those working day to day in practice, to manage the challenges they face, so that more and more patients will have the opportunity to experience the freedom that contact lenses can bring.”

Find out more information about the ‘Fresh Thinking’ campaign by visiting Stand L320 at 100% Optical 2024 or going online at



  1. CVI data on file Verve Consumer Fresh Thinking Survey September 2023 New contact lens wearers <12 months N=250 (n=210) Patient's experience of trialling contact lenses.
  2. CVI data on file 2023. CooperVision Fresh Thinking Eye Care Professional Survey, n= 440. Eye care professional's perspective regarding ordering contact lenses prior to a contact lens trial appointment.
  3. CVI data on file 2023. CooperVision Fresh Thinking Eye Care Professional Survey, n= 580. Optical practice staff opinion on booking patients in for an application and removal tuition for the same day as their contact lens fitting.
  4. CVI data on file 2023. CooperVision Fresh Thinking Eye Care Professional Survey, n= 542. Optical practice staff's view on the amount of clinical chair time visits which are used, to complete a new contact lens fit.
  5. CVI data on file Verve Consumer Fresh Thinking Survey September 2023 N=250 (n=168) Patients considering trialling contact lenses 38% selected I would consider buying contact lenses online, 19% selected I would go elsewhere 10% selected I would discontinue the trial process