Cataract surgery is the most frequently performed operation in the UK, with an estimate of 960,000 procedures in 2026i.
As demand continues to rise, so does the importance of helping patients understand the intraocular lens choices available to them. For many, cataract surgery isn’t something they feel fully prepared for, and decisions are often made quickly at a time when they may feel anxious or unsure. In fact, 75% of NHS cataract surgery patients have never heard of premium lenses, meaning many go into surgery unaware that their lifestyle should shape the lens they chooseii.
To address this issue, Rayner, a global leader in ophthalmic solutions, has launched ‘The vision you want’ – a patient-facing campaign that puts patient choice at the heart of the conversation. With a focus on the innovative Galaxy spiral lens, the campaign aims to educate patients about cataracts and lens choice, drive understanding of the different types of lenses, and connect patients with experienced ophthalmologists so they can have informed conversations about their lifestyle and lens options. The campaign features testimonials from real patients who have had transformative outcomes and were able to return to their favourite activities by choosing the Galaxy spiral lens.
By raising awareness of differences in lens options earlier in the pathway, clinicians can help patients clarify their priorities and support more constructive conversations about the lens choice that best aligns with their lifestyle and visual goals.
Direct your patients to GalaxySpiral.com to learn more about their lens options and understand how different lenses could support their day-to-day vision.
iIOL Market Report: Global Analysis for 2025–2031. March 2026.
iiEye (Lond). 2023;38(1):76–81. doi:10.1038/s41433-023-02633-6.
