She brings with her extensive experience across sales, marketing, and operations within the MedTech, healthcare, and pharmaceutical sectors.
Commenting on her appointment, Irem said:
“I am delighted to be joining a growing organisation at such a pivotal time. The team is well positioned for the expansion that our partnership with Advancing Eyecare will enable. With a portfolio spanning retail optical diagnostic equipment, NHS ophthalmic diagnostics, and an exceptional surgical offering, Birmingham Optical is uniquely placed to support patient care from the high street through to pre- and post-theatre settings. We are committed to supporting our partners not only with high-quality equipment and associated consumables, but with an outstanding service proposition that keeps them operational for longer. Having spent almost 15 years serving the ophthalmology sector, I am excited to work alongside Birmingham Optical in delivering its mission.”
FURTHER INFORMATION:
Birmingham Optical
www.birminghamoptical.co.uk
