Event Details
Date: 23 April 2022 - 25 April 2022

Location name: London, UK

Location address: ExCeL London, Royal Victoria Dock, 1 Western Gateway, Royal Docks, London E16 1XL

Tel: +44 (0)20 3225 5200

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The largest optical event in the UK, 100% Optical, is back, bigger and better than ever when it returns for its eighth edition in 2022, with a host of new features and an even stronger focus on sustainability.

100% Optical is backed by all the industry’s leading organisations, including AOP, ABDO, OSA and AIO. The AOP will deliver all CPD content at the show, including The Optical Academy – a key part of 100% Optical, it will feature a schedule of seminars with accredited education.

With thousands of products on display from 200 exhibitors, new names including La Marca, Düsseldorf Eyewear, Hublot, Bonavista, Nine Eyewear, Bellinger and Centrostyle and with more than 85% of exhibitor slots already taken, the show is on track to be the best yet.

Europe's fastest-growing optical event, 100% Optical brings together 10,000 optical professionals from across the globe and will be the first opportunity in two years for the industry to get back together again. 

Key show features include:

  • Future Practice Hub – four rooms dedicated to delivering industry leading content
  • Dispensing Workshop – experience the making and fitting frames first-hand
  • Design Arcade – discover the latest trends from both emerging and established eyewear brands
  • Live Catwalk shows – showcasing the latest trends three times a day

This year 100% Optical will feature the second edition of the exciting Love Eyewear Awards, a celebration of eyewear designers, manufacturers and retailers. Entries open 18th October 2021 and feature 12 categories including New Designer 2022, Eyewear Retailer of the Year, Luxury Frame of the Year, Kids Eyewear of the Year and Most Engaging Practice Window

The show will also celebrate Love Eyewear Week (17-23 January 2022) a campaign that aims to help optical practices increase sales, as well as raising awareness and love of the world’s most important fashion accessory.

In an industry that is constantly evolving – be it consumer buying habits, new technologies and products, or the integration of NHS services into the high street – 100% Optical will offer advice in all aspects of running a practice and prepare businesses to take advantage of these changes.

To register for 100% Optical for free, go to 100percentoptical.com

Follow on social media: @100optical #100optical