The OSA is keen to ensure that visitors to 100% Optical engage with the broad spectrum of specialist suppliers at the three-day event, which runs from 24-26 February at Excel, London.
Promoting the diverse membership of the OSA, the trade body is launching a visitor trail at the show, with the opportunity to win a selection case of premium English sparkling wines each day. All visitors who complete the trail of 34 exhibiting OSA members will be entered into a draw to win on each day of the event.
Roy Stoner, OSA Chair, explained: "It is very easy to just focus on the businesses you already know at such an event, but we want to broaden the scope and ensure visitors at least get to meet the companies which can really enhance their clinical offering and business acumen. It is an important part of our 5 Year Business Plan for optical businesses, in ensuring that we are all aiming for success in the years ahead by utilising the most advanced innovations.”
Visitors to the show can collect the trail form from the OSA stand at W350, and gain a stamp at each of the participating businesses. At the end of each day the successful completed form will be pulled from the hat on the OSA stand for the mixed case of the premium English sparkling wine.
How the wine promotion works….
- Visitors to the show can collect a sheet of exhibiting OSA member logos from stand W350
- OSA members will be ready to stamp or sign the forms by their logo
- When all OSA exhibitors have marked the sheet the delegates can return them to the OSA stand to be entered into a free draw on each of the three days.
NB: Alongside the promotion, the OSA stand will be hosting a series of free to attend business and clinical lectures, with full details on the 100% Optical website.
100% Optical | 24-26 February | Free visitor registration: https://www.100percentoptical.com/osa-invitation